Certified Performance Marketing Specialist
Learn how to drive growth, clicks, conversions, and revenue using data-driven and AI-powered performance marketing strategies. Built for startups and fast-growing companies that care about results.
- ✅ Google, Meta & performance ads
- ✅ Conversion tracking & funnels
- ✅ AI-driven optimisation & scaling
- ✅ Startup & growth-stage use cases
How Arrow Digital Institute accelerates your career
Learners experience faster salary growth by mastering practical digital marketing and AI-driven skills that companies actively hire for.
Employers prefer candidates trained in real-world tools, performance marketing, analytics, automation, and AI workflows.
Professionals applying modern digital strategies and AI frameworks progress faster in their current roles.
Arrow Digital Institute • Learner Outcomes & Industry Insights 2024
Explore All Courses →Our Learning Roadmap
A clear step-by-step journey that takes you from learning to real-world experience and career opportunities.
Join Classes
Build strong foundations with expert-led classes focused on AI-powered digital marketing skills.
Face-to-Face Workshops
Hands-on workshops where you practice, collaborate, and solve real business challenges in person.
Opportunity with TVT
Top students get the opportunity to work with Top Virtual Teams on real projects.
ADI Performance Marketing Program
The latest version of the ADI Performance Marketing Specialist Program is built for startups and fast-growing businesses that care about results. Every update is focused on driving clicks, conversions, revenue, and long-term growth using AI-powered strategies.
- ✓ AI-driven audience and market research for smarter targeting
- ✓ Data analysis using AI to optimise campaigns and improve ROAS
- ✓ High-converting ads, creatives, and funnel messaging
- ✓ Practical toolkits and templates used by growth teams
- ✓ Latest updates across Google Ads, Meta, LinkedIn, and YouTube
Learning Outcomes
Learn skills you can apply immediately — on your startup, your clients, or live ADI industry projects.
Become a Certified
Performance Marketing Specialist
Join over 300,000 professionals worldwide using industry-recognised certification to stay relevant and in demand. ADI certification is designed for marketers who want real skills, real outcomes, and long-term career growth.
Our graduates see proven results — 79% secure promotions and 65% achieve salary increases after completing a specialist course. Get certified and step forward as a confident, job-ready digital marketer.
Apply Now
Program Learning Outcomes &
Course Content
Build in-demand performance marketing skills using AI, data, and real-world frameworks. Designed for startups, growth teams, and marketers who care about measurable results.
What Will You Learn?
You’ll gain the confidence to plan, launch, and scale performance marketing campaigns that deliver real business outcomes — not vanity metrics.
- ✓ AI-Powered Market Research
- ✓ High-Converting Ad Creative
- ✓ Google Ads & Search
- ✓ Meta Ads (Facebook & Instagram)
- ✓ LinkedIn Ads for B2B
- ✓ YouTube & TikTok Ads
- ✓ Conversion Optimisation (CRO)
- ✓ ROAS & Performance Analytics
- ✓ Social Commerce & Affiliates
- ✓ AI-Driven Growth Strategy
Module Spotlight
AI-Powered Market & Performance Research
Learn how to turn data into decisions that improve conversions, reduce acquisition costs, and maximise campaign ROI.
- • Audience & intent research
- • Customer persona development
- • Competitor & market analysis
- • AI-assisted insights & optimisation
- • Customer journey mapping
- • Data-led budget & targeting decisions
DMI Membership Hub: Home of Hands-on Learning
Explore the home of practical resources to enhance your work and go-to platform for bite-sized continuous learning to stay relevant and get inspired. 2000k+ professional resources including toolkits, templates, webinars, and walkthroughs developed by top industry experts to ensure relevancy and updated weekly for a community of 300k members globally.
Dedicated Student Support
That Has Your Back
At ADI, you’re never learning alone. Our dedicated student support team is always available to guide you, answer questions, and help you stay confident and focused throughout your online learning journey.
Industry-Experienced Instructors
Learn from instructors who actively work in the digital industry and bring real-world insights, tools, and best practices into every lesson.
Always-On Support Team
Whether it’s technical help, course guidance, or general support — our team is right there when you need them.
