AI-Based Digital Marketing Specialist
Master modern digital marketing using AI tools, automation, and data-driven strategies. Learn how to plan, execute, optimise, and scale campaigns faster using Generative AI, predictive insights, and real-world growth frameworks.
- ✅ AI tools for ads, content & SEO
- ✅ ChatGPT, automation & prompt workflows
- ✅ Predictive analytics & conversion optimisation
- ✅ Real startup & business use cases
How Arrow Digital Institute accelerates your career
Learners experience faster salary growth by mastering practical digital marketing and AI-driven skills that companies actively hire for.
Employers prefer candidates trained in real-world tools, performance marketing, analytics, automation, and AI workflows.
Professionals applying modern digital strategies and AI frameworks progress faster in their current roles.
Arrow Digital Institute • Learner Outcomes & Industry Insights 2024
Explore All Courses →Our Learning Roadmap
A clear step-by-step journey that takes you from learning to real-world experience and career opportunities.
Join Classes
Build strong foundations with expert-led classes focused on AI-powered digital marketing skills.
Face-to-Face Workshops
Hands-on workshops where you practice, collaborate, and solve real business challenges in person.
Opportunity with TVT
Top students get the opportunity to work with Top Virtual Team on real projects.
ADI AI-Based Digital Marketing Program
The ADI AI-Based Digital Marketing Program is designed for startups, founders, and growth teams who want measurable results. Learn how to combine performance marketing fundamentals with AI tools, automation, and data-driven decision-making to scale faster and smarter.
- ✓ AI-powered audience research, targeting, and market insights
- ✓ Data-driven optimisation using AI to improve ROAS & conversions
- ✓ High-converting ads, creatives, and funnel messaging using AI
- ✓ Practical frameworks, templates, and automation workflows
- ✓ Latest strategies across Google, Meta, LinkedIn & YouTube Ads
What You’ll Be Able To Do
Apply what you learn immediately — on your own business, client accounts, or live ADI industry projects.
Become a Certified
AI-Based Performance Marketing Specialist
Master modern digital marketing with AI at its core. This certification is built for marketers, founders, and growth teams who want to drive clicks, conversions, and revenue — not just impressions and vanity metrics.
Learn how to use AI tools, automation, and data-driven frameworks to plan, launch, optimise, and scale campaigns across Google, Meta, LinkedIn, and emerging platforms. Graduates gain real-world skills that translate directly into career growth, promotions, and higher pay.
Apply Now
Program Learning Outcomes &
Course Curriculum
Build job-ready performance marketing skills using AI, automation, and data-led frameworks. Designed for startups, founders, and growth marketers focused on revenue—not vanity metrics.
What You’ll Be Able to Do
By the end of this program, you’ll confidently plan, launch, optimise, and scale performance marketing campaigns that deliver measurable business outcomes across paid media channels.
- ✓ AI-powered market & audience research
- ✓ High-converting ad copy & creatives
- ✓ Google Ads & search performance
- ✓ Meta Ads (Facebook & Instagram)
- ✓ LinkedIn Ads for B2B growth
- ✓ YouTube & TikTok advertising
- ✓ Conversion rate optimisation (CRO)
- ✓ ROAS, CAC & performance analytics
- ✓ Social commerce & affiliate growth
- ✓ AI-driven scaling & optimisation strategies
Module Spotlight
AI-Powered Market & Performance Research
Learn how to transform data into actionable insights that improve conversion rates, reduce acquisition costs, and maximise ROI across paid media campaigns.
- • AI-driven audience & intent research
- • Customer persona & demand analysis
- • Competitor & market opportunity mapping
- • AI-assisted insights & forecasting
- • End-to-end customer journey mapping
- • Data-led budget allocation & targeting
DMI Membership Hub: Home of Hands-on Learning
Explore the home of practical resources to enhance your work and go-to platform for bite-sized continuous learning to stay relevant and get inspired. 2000k+ professional resources including toolkits, templates, webinars, and walkthroughs developed by top industry experts to ensure relevancy and updated weekly for a community of 300k members globally.
Dedicated Student Support
That Has Your Back
At ADI, you’re never learning alone. Our dedicated student support team is always available to guide you, answer questions, and help you stay confident and focused throughout your online learning journey.
Industry-Experienced Instructors
Learn from instructors who actively work in the digital industry and bring real-world insights, tools, and best practices into every lesson.
Always-On Support Team
Whether it’s technical help, course guidance, or general support — our team is right there when you need them.
