Certified Prompt Engineering Specialist
Learn how to design powerful prompts that unlock the full potential of large language models like ChatGPT, Claude, and Gemini. Built for professionals who want faster, smarter, and more reliable AI outputs.
- ✅ Prompt frameworks & best practices
- ✅ Chain-of-thought & reasoning prompts
- ✅ System, role & instruction prompts
- ✅ Real-world business & developer use cases
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Arrow Digital Institute • Learner Outcomes & Industry Insights 2024
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ADI Prompt Engineering Program
The ADI Prompt Engineering Program is designed for professionals who want precise control over AI outputs. Learn how to communicate with large language models effectively to generate accurate, reliable, and production-ready results using structured prompt frameworks.
- ✓ Prompt frameworks for consistent and high-quality AI responses
- ✓ System, role, instruction, and chain-of-thought prompts
- ✓ Reducing hallucinations and improving output accuracy
- ✓ Prompting for marketing, coding, data, and automation use cases
- ✓ Optimising prompts for ChatGPT, Claude, Gemini, and LLM APIs
Learning Outcomes
Learn prompt techniques you can apply instantly — across teams, tools, and real business workflows.
Become a Certified
Prompt Engineering Specialist
Join over 300,000 professionals worldwide mastering prompt engineering to work smarter with AI tools like ChatGPT, Claude, and Gemini. ADI certification is built for professionals who want precise, reliable, and production-ready AI outputs.
Our learners report measurable impact — 81% improve productivity and 68% gain new AI-led responsibilities within months of certification. Get certified and lead AI-powered workflows with confidence.
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Program Learning Outcomes &
Prompt Engineering Course Content
Master the art and science of communicating with AI systems. Learn how to design prompts that deliver accurate, reliable, and production-ready outputs from modern large language models.
What Will You Learn?
You’ll gain the skills to write structured, reusable, and scalable prompts that control AI behaviour across content, code, data analysis, and automation — without relying on trial and error.
- ✓ Prompt frameworks & best practices
- ✓ System, role & instruction prompts
- ✓ Chain-of-thought & reasoning prompts
- ✓ Controlling tone, format & structure
- ✓ Reducing hallucinations & errors
- ✓ Prompting for marketing & content
- ✓ Prompting for coding & debugging
- ✓ Data analysis & insight generation
- ✓ Reusable prompt libraries
- ✓ Optimising prompts for LLM APIs
Module Spotlight
Advanced Prompt Design & LLM Control
Learn how to design prompts that guide AI reasoning, enforce constraints, and consistently deliver high-quality outputs across real business workflows.
- • Prompt anatomy & structure
- • Instruction hierarchy & system control
- • Few-shot & example-driven prompting
- • Prompt chaining & task decomposition
- • Evaluation & refinement techniques
- • Prompt optimisation for scale & reuse
DMI Membership Hub: Home of Hands-on Learning
Explore the home of practical resources to enhance your work and go-to platform for bite-sized continuous learning to stay relevant and get inspired. 2000k+ professional resources including toolkits, templates, webinars, and walkthroughs developed by top industry experts to ensure relevancy and updated weekly for a community of 300k members globally.
Loved by Students Across Australia
Australian professionals share how our AI-powered Digital Marketing, Agentic AI, Prompt Engineering, Gen-AI & Performance Marketing programs helped them achieve real-world success.
“The AI-based digital marketing training helped me understand performance marketing and automation in a very practical way. Highly relevant for Australia’s market.”
Sarah M.
Marketing Professional, Sydney“Agentic AI and Prompt Engineering modules were eye-opening. This course gives a future-ready skillset every marketer needs.”
Daniel R.
Startup Founder, Melbourne“The Gen-AI and performance marketing training helped me optimise campaigns with data-driven AI strategies. Brilliant learning experience.”
Emily T.
Digital Marketing Manager, Brisbane“Best AI-focused digital marketing course in Australia. Practical frameworks, real tools, and industry-ready training.”
Michael L.
Growth Lead, SaaS“Prompt Engineering and AI automation helped me scale results without increasing ad spend. Massive value for consultants.”
Olivia K.
Marketing Consultant, Perth“This AI digital marketing program puts you ahead of the curve. Perfect blend of strategy, tools, and execution.”
James P.
SaaS Founder, Australia
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Learn from instructors who actively work in the digital industry and bring real-world insights, tools, and best practices into every lesson.
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