Certified Generative AI (Gen AI) Specialist
Master Generative AI tools like ChatGPT, Gemini, Claude, and AI agents to automate workflows, create intelligent systems, and drive real business impact. Built for professionals, founders, and marketers who want to stay future-ready.
- ✅ ChatGPT, Gemini & Claude mastery
- ✅ Prompt engineering & automation
- ✅ AI agents & workflow integration
- ✅ Real-world business & startup use cases
How Arrow Digital Institute accelerates your career
Learners experience faster salary growth by mastering practical digital marketing and AI-driven skills that companies actively hire for.
Employers prefer candidates trained in real-world tools, performance marketing, analytics, automation, and AI workflows.
Professionals applying modern digital strategies and AI frameworks progress faster in their current roles.
Arrow Digital Institute • Learner Outcomes & Industry Insights 2024
Explore All Courses →Our Learning Roadmap
A clear step-by-step journey that takes you from learning to real-world experience and career opportunities.
Join Classes
Build strong foundations with expert-led classes focused on AI-powered digital marketing skills.
Face-to-Face Workshops
Hands-on workshops where you practice, collaborate, and solve real business challenges in person.
Opportunity with TVT
Top students get the opportunity to work with Top Virtual Team on real projects.
ADI Generative AI (Gen AI) Program
The ADI Generative AI Program is designed for professionals, founders, and marketers who want to leverage AI for real-world productivity and business growth. This program focuses on using Gen AI tools to automate workflows, enhance decision-making, and build scalable AI-powered systems.
- ✓ Prompt engineering for ChatGPT, Gemini, Claude & other LLMs
- ✓ Build AI-powered workflows to automate daily business tasks
- ✓ Create AI agents for research, content, marketing, and operations
- ✓ Hands-on tools, frameworks, and real-world Gen AI use cases
- ✓ Latest Gen AI updates for business, startups, and teams
Learning Outcomes
Learn Gen AI skills you can apply immediately — in your job, your startup, or client projects.
Become a Certified
Generative AI Specialist
Join over 300,000 professionals worldwide building future-ready skills with Generative AI. This certification is designed for professionals, founders, and marketers who want to use AI for real productivity, automation, and business growth.
Our learners report measurable impact — faster execution, higher productivity, and new career opportunities after mastering Gen AI tools, prompts, and workflows. Get certified and lead the AI-driven future with confidence.
Apply Now
Program Learning Outcomes &
Course Content
Build future-ready Generative AI skills using real tools, live workflows, and hands-on frameworks. Designed for professionals, founders, and teams who want to use AI for real productivity and business impact.
What Will You Learn?
You’ll gain the confidence to use Generative AI tools to automate work, create content, analyse data, and build AI-powered solutions — without needing a technical background.
- ✓ Fundamentals of Generative AI & LLMs
- ✓ Prompt Engineering (Beginner to Advanced)
- ✓ ChatGPT, Gemini & Claude Mastery
- ✓ AI Content, Image & Video Generation
- ✓ AI for Marketing, Sales & Operations
- ✓ AI Automation & No-Code Workflows
- ✓ Building Custom AI Assistants
- ✓ Data Analysis & Reporting with AI
- ✓ Ethical AI & Responsible Usage
- ✓ AI Strategy for Business & Startups
Module Spotlight
Prompt Engineering & AI Automation
Learn how to design powerful prompts and workflows that turn AI tools into reliable assistants for writing, analysis, research, and automation.
- • Prompt frameworks & best practices
- • Advanced prompting techniques
- • Automating tasks with AI tools
- • Multi-step AI workflows
- • AI for decision-making & productivity
- • Real-world business use cases
DMI Membership Hub: Home of Hands-on Learning
Explore the home of practical resources to enhance your work and go-to platform for bite-sized continuous learning to stay relevant and get inspired. 2000k+ professional resources including toolkits, templates, webinars, and walkthroughs developed by top industry experts to ensure relevancy and updated weekly for a community of 300k members globally.
Loved by Students Across Australia
Australian professionals share how our AI-powered Digital Marketing, Agentic AI, Prompt Engineering, Gen-AI & Performance Marketing programs helped them achieve real-world success.
“The AI-based digital marketing training helped me understand performance marketing and automation in a very practical way. Highly relevant for Australia’s market.”
Sarah M.
Marketing Professional, Sydney“Agentic AI and Prompt Engineering modules were eye-opening. This course gives a future-ready skillset every marketer needs.”
Daniel R.
Startup Founder, Melbourne“The Gen-AI and performance marketing training helped me optimise campaigns with data-driven AI strategies. Brilliant learning experience.”
Emily T.
Digital Marketing Manager, Brisbane“Best AI-focused digital marketing course in Australia. Practical frameworks, real tools, and industry-ready training.”
Michael L.
Growth Lead, SaaS“Prompt Engineering and AI automation helped me scale results without increasing ad spend. Massive value for consultants.”
Olivia K.
Marketing Consultant, Perth“This AI digital marketing program puts you ahead of the curve. Perfect blend of strategy, tools, and execution.”
James P.
SaaS Founder, Australia
Dedicated Student Support
That Has Your Back
At ADI, you’re never learning alone. Our dedicated student support team is always available to guide you, answer questions, and help you stay confident and focused throughout your online learning journey.
Industry-Experienced Instructors
Learn from instructors who actively work in the digital industry and bring real-world insights, tools, and best practices into every lesson.
Always-On Support Team
Whether it’s technical help, course guidance, or general support — our team is right there when you need them.