About Us

Arrow Digital Journey Timeline

Our Journey
From SEO to AI-Powered Growth

2005

SEO Agency Foundations

Started as a focused SEO agency and grew into a trusted SEO partner in Melbourne, helping businesses improve visibility, rankings, and long-term organic growth.

2010

Google & Meta Ads Expansion

Expanded into performance marketing with Google Ads and Meta Ads, delivering data-driven campaigns focused on leads, sales, and measurable ROI.

2015

Ecommerce & Brand Building

Entered ecommerce growth, branding, and conversion optimisation—helping brands scale online sales and build strong digital identities.

2020

Training & Education

Launched professional digital marketing training, sharing real-world expertise with students, founders, and working professionals.

2025

AI & Top Virtual Team

Introduced AI-driven solutions and Top Virtual Team, providing skilled virtual talent to Australian businesses— and continuing to scale this model today.

The World’s Biggest Learning Brands
Partner with ADI

ADI collaborates with globally recognised education and certification leaders to deliver trusted, future-ready learning experiences.

ADI Partner Brands

Meet Our Leadership Team

A team of industry leaders, digital innovators, and educators driving the future of AI-powered and digital marketing education across Australia.

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Anup Batra

Founder & CTO

Driving innovation at the intersection of AI, digital marketing, and scalable virtual teams.

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Sarah Collins

Academic Director

Shaping future-ready curriculums with a focus on real-world skills and industry alignment.

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Michael Turner

Head of Digital Strategy

Helping brands and students grow using data, automation, and performance-driven marketing.

Stay Relevant in Today’s Job Market

Build practical AI & digital marketing skills that Australian employers are actually hiring for — and future-proof your career.

View Our Courses →